We created a dynamic experience for customers new to LION’s TotalCare service—chiefs, department chiefs, quartermasters and other fire service professionals who are responsible for cleaning, maintenance and repair of their department’s protective gear.

Working with world’s largest manufacturer of firefighter PPE, we created an engaging email, video, and questionnaire that highlight the values that both drive LION’s cutting-edge technology and have enabled them to build a stellar reputation of knowing what matters to first responders for more than a century.

In addition to communications, we developed a branded customer toolkit that not only educates and informs but, because time spent at the firehouse often includes prepping meals, was kitchen-themed to make cooking a breeze.

We collaborated with Toyota to help name and brand a new fund focused on helping children and families recover from traumatic brain injury (TBI). The name we crafted – The Way Forward Fund – speaks to the fund’s role in helping TBI patients not only reclaim their freedom of movement but also find a new path forward after unexpected injury. The name is also a nod to the Toyota Way Values of respect for people and continuous improvement that drive everything Toyota does. Our team developed a logo, comprehensive brand strategy, messaging, talking points, collateral and web content that allowed Toyota to fully activate the brand for this important human-centered initiative.

Chicagoland is a dynamic region of great opportunity—and great complexity. No one understands this better than the Chicago Community Loan Fund (CCLF), a community development financial institution that provides flexible, affordable and responsible financing and technical assistance to stabilize and benefit low- to moderate-income neighborhoods, families and individuals. We worked to capture this complexity in their 2018 annual report, a piece that serves to highlight not only the great work done over the past year, but their promise for future progress. To honor their community-based approach, we developed the concept and title From the Ground Up. We then designed and developed a beautiful print report that brought their annual numbers to life through community snapshots, project profiles and beautiful data visualizations. Uniquely, the report was contained vertical pull-out pages to create interaction and further bring the concept to life.

When the Toyota Mobility Foundation decided to launch a global challenge, they reached out to Blue Daring. We worked with the global foundation (who we branded in 2016) to develop the Mobility Unlimited Challenge, designed to inspire teams big and small to tackle some of the world’s most pressing barriers to movement. Together, we developed a strategy, name, message and identifier that together with a suite of dynamic collateral would not only engage innovators across the world, but also elevate the Foundation on a global stage.