Company values are so much more than slogans on a wall. As leaders and strategists know, values are the life force that power a company. They guide the organization’s every decision, and they electrify and inspire people to bring the mission and strategy to life. This July, we partnered with Toyota Motor North America to… Read more »
Creative Challenge 3: The Creative Experience
When Blue Daring recorded their own music track back in 2017, a four-minute jazz-like instrumental titled “Symphonic Funk,” it was a way of creatively expressing our own work process. So how could our act of creativity inspire others to do the same? That was the question that led Shuky Leung, a designer, and Courtney Griffin,… Read more »
Working to not be overworked: How to keep team morale up during busy times
Being a part of a small team has its perks: our relationships are deeper, we adapt to new projects together, and if you’re a new hire, mastering coworkers’ names is a breeze. However, when there’s only a few of us to share the load, we can become extremely busy at a moment’s notice—leaving everyone feeling… Read more »
Spring Reset: Giving Yourself and (Your Brand) a Fresh Start
While we’re already wrapping up the first quarter, March feels like the time for a fresh start. Between the longer days and the highly-anticipated winter thaw, spring gives us new hope and energy, making it the perfect time to start something new. From aligning to unplugging, our team shares how they reset, and how you… Read more »
BD on Canvas: Turning Core Values into Poster Prints
Our Creative Challenge continues, this time pairing Creative Lead Ashley Kaneko and Ideation Lead Vanessa Mentor. The two created a series of posters that use photography, illustration and lettering to visualize BD’s core values. With a combined 23 years at BD, the two brought both deep experience and perspective to the challenge. “For us, it… Read more »