It’s pretty rare not to meet someone who doesn’t love chocolate. I mean what’s not to love about the sweet confection? It can, however, be enjoyed in different ways. There is your run-of-the-mill candy bar available at any store; satisfying yes, forgettable always. Then there is the pure quality and intense taste of a specialty piece of dark chocolate. Having a higher concentration of cacao, dark chocolate is so rich that it only takes a small bit to cure even your biggest cravings.\n\nMuch like a little piece of dark chocolate, concentrated marketing efforts pack a mighty punch. Whenever you have an exciting new business endeavor many offers and seemingly exciting opportunities will come your way.  It is important to take time and really map out which of these opportunities are the ones worth following.  You will find yourself with many propositions that at first seem good but you will soon find out are not effective and are a waste of time.  Mapping out a marketing campaign and only concentrating on a few smaller  efforts that strategically incorporate your message and effectively deliver it to your target audience will help you not only reduce the risk of wasting your time and money but also help you measure your success and ROI easily. Saving money and insuring success sounds like a sweet deal to me.