As I mentioned on my first blog social media is where it’s at. Twitter is a great new tool that can quickly help you interact with your target audience, establish your expertise, and also promote news within your organization. I personally think one of the most valuable aspects of social media is being able to directly connect to your target audience.\n\n\n\nSome bigger name companies and celebrities however have taken the @ symbol in Twitter too literally. Instead of engaging with their audience they just simply talk at their followers. Most people can understand that celebrities and major corporations are busy and do not have time to reply to every single person however, when you have over a million people following you a few hellos might be a good idea. In fact there was an informal Twitter campaign going around called “un-follow Diddy” were people encouraged all of Sean ‘p. diddy’ Combs fans to stop following the hip-hop mogul in an attempt to make him appreciate his fans. I follow a few large companies and celebrities and I definitely appreciate when they interact with me. People love customer service and like to not only feel like their opinions matter. I encourage you all to not just tweet your own horn but to really interact and put the social back into social media.