Real Talents talk: Artificial Intelligence An occasional series featuring two BD team members in conversation about current issues, technologies and practices impacting our work. Artificial Intelligence (AI) — a term first coined in the 1950s — had breakout year in 2023. In particular, the subfield of Generative AI grew exponentially, and opinions on the implications… Read more »
In honor of our company’s 20th anniversary, we’ve launched the second edition of the Blue Daring Creative Challenge. As with our first Creative Challenge in 2018, three teams of creatives and strategists are each provided three months and $10,000 to concept and create a unique work of art (in partnership with others) inspired by our… Read more »
Our team was riding high after a three-day strategy retreat. Then, the lockdown hit. We said farewell to our gorgeous Malibu rental and headed to the airport, recharged by the crashing waves and sunny California skies. With new strategic goals and three days of team bonding fresh in our minds, we couldn’t wait to get… Read more »
Custom kits are a thoughtful way to stay top of mind. Over the years, we’ve not only created our own unique gift kits—we’ve also helped our clients translate their brands into creative, custom kits that wow and delight. Kits create a brand experience your clients or employees won’t forget. Each item is hand-picked and assembled… Read more »
Company values are so much more than slogans on a wall. As leaders and strategists know, values are the life force that power a company. They guide the organization’s every decision, and they electrify and inspire people to bring the mission and strategy to life. This July, we partnered with Toyota Motor North America to… Read more »
When Blue Daring recorded their own music track back in 2017, a four-minute jazz-like instrumental titled “Symphonic Funk,” it was a way of creatively expressing our own work process. So how could our act of creativity inspire others to do the same? That was the question that led Shuky Leung, a designer, and Courtney Griffin,… Read more »
While we’re already wrapping up the first quarter, March feels like the time for a fresh start. Between the longer days and the highly-anticipated winter thaw, spring gives us new hope and energy, making it the perfect time to start something new. From aligning to unplugging, our team shares how they reset, and how you… Read more »
Our Creative Challenge continues, this time pairing Creative Lead Ashley Kaneko and Ideation Lead Vanessa Mentor. The two created a series of posters that use photography, illustration and lettering to visualize BD’s core values. With a combined 23 years at BD, the two brought both deep experience and perspective to the challenge. “For us, it… Read more »
In celebration of 15 years of Blue Daring, we’ve given our team the opportunity to create without limits through the “Creative Challenge,” a year-long, three-part initiative that brings together branding and strategy through the arts. We’re pairing up members of our team, a creative and a strategist, to create an original artistic work, with just 3 months and $10,000 to… Read more »