It’s only human nature that every few years we want a little change of pace. A new outfit or a new haircut can give someone an extra boost of confidence. A change in appearance can also be symbolic of a new era in a person’s life. Either way I am a firm believer that your exterior can definitely be used to express inner growth and brand new horizons.\n\nIf people thought of their companies as a person the thought of a brand refresh might not seem so scary. Most people don’t have the same look their whole life so why should your logo? I think the number one fear companies have is that all credibility they have built will somehow go away. If I get a haircut tomorrow I am still going to be myself except I will be a new modern stylish improved version of me. Refreshing your brand doesn’t always have to be extreme. Simply re-working your existing logo and breathing new life into it is also an option. Overall a refresh is a great way to show your clients that you are a growing and forward moving company. In fact here at BDC we ourselves are embarking on a brand refresh and it has been quite fun and exciting! You will have to check back soon and check out our new makeover. Perhaps it will inspire you to spruce up your company image soon.