On this past cold snow-filled ‘spring’ day in Chicago – I was not expecting for my day to be inspired by the local egg delivery man.   Yes – an egg delivery man.  I was volunteered for a social project of a graduate student in the arts who by raising and delivering eggs wants to assist in the advocacy for community-controlled food systems.   At first I was not looking forward to making time to receive this student in my home – the invitation to free eggs was nice but not completely compelling to a person who does not always cook.  I got a call 5 minutes before the scheduled delivery expecting a postponement due to the weather but was informed the egg delivery man was outside.  

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The egg delivery man accommodated himself at my kitchen table and unveiled my first delivery of fresh home grown eggs.  I was pleasantly surprised by a custom-designed box, individually branded eggs, and a miniature advocacy brochure that told me about the project and provided a recipe and cooking instructions.   Then the egg delivery man politely thanked me for my time, shared his project and asked for my feedback and questions.  All in less than 30 minutes.  I thanked him for his time and for the commitment to being the egg delivery man.

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The egg delivery man reminded me of the importance of making the connection between the individual consumer and a product and how that relationship relates to a greater goal or good.   Broken down quite simply:

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delivery -> he was present, responsive

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+

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presentation and branding of the product  -> won my attention and commitment to the project

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=

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an inspired consumer à an immediate impact on my health and day ( and looking

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forward to the next delivery.).

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“Delivery” is powerful to the success of message or product you and your organization want to share.   Some real food for thought – how are you going to leave your client or consumer inspired by your next delivery of goods and services? 

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