Video may have killed the radio star in the 80’s but these days its how stars are born. Take Justin Bieber for example. He was just a regular pre teen who liked to sing and post his videos on Youtube. Music execs discovered his vids and he signed under a major music label. In what seemed to be an overnight phenomenon the world had caught a case of “Bieber fever.” In fact Just the other day Justin Bieber’s music video for his hit single “Baby” was dubbed the most viewed Youtube video of all time.\n\nFrom self taught makeup artist to comedians the popular video website has become a 15 minutes to fame express lane. You’re probably reading this wondering what in the heck this has to do with you and growing your business. Many companies have also been using video as another component to their marketing efforts. Video can help your company feel more relatable. By putting face to your organization people feel like you are down to earth and trustworthy. A short video on your website (when appropriate) can also add a dynamic element to help it stand out from the rest. If you are in a more creative field a more whimsical and kitschy approach can be taken. Go out and find yourself a camera, get strategically creative, and who knows your video could go viral and your company could be the next internet sensation.