The fall season is here! Judging by the rapid moving gray clouds outside the office windows and the fact that we just turned the heat on I think it’s safe to say warm weather is long gone. It’s time to bring in the sweaters, the hot chocolate, and the marketing campaigns.\n\nWith Cold weather soon comes the holiday season and with the holiday season comes the slue of marketing pieces in the mail from different companies. I always considered this time of year the marketing collateral and mailers equivalent of the Superbowl. Granted there is going to be stiff competition I find it also be a great way to challenge your organization to think outside the box and come up with a clever piece that will stand out from the pack. Whether you opt for a classic corporate feel or a modern funkier look you should always consider these thoughts when sending out a piece that represents your brand.\n\n• Is your branding consistent and recognizable?\n• Is the message clear and concise?\n• Is this piece relevant to your target audience?\n• Do you have a clear call to action?\n\nInvesting the time and efforts into great design is really important to make sure your message is properly consumed. Sending current and potential clients a smart well thought out piece during the holidays can insure your organization the gift of new business in the New Year.