Since an early age I have been a makeup addict. Even now in my adulthood I still have a soft spot for all things beauty related. This probably is the reason why a huge chunk of the Twitter accounts I follow are beauty companies and bloggers.\n\nA few weeks ago I noticed a nail polish company named Zoya announce on Twitter that they wanted to reach 5,000 followers in a little over 2 weeks. Seems ambitious, right? But Zoya upped the ante with an incentive. If they reached their goal and you were one of their first 5,000 followers, Zoya gifted you with three free nail polishes of your choice. Zoya made their goal and 5,000 nail polish fans were more than happy to receive their free gift. Now a few weeks later they are still all the buzz in the beauty world as everyone is now Tweeting about their orders arriving and what colors they received and loved.\n\nSocial networking is a bit tricky due to its tendency to be extremely popular one minute than die down the next. It takes some effort to keep things interesting online. A giveaway is a great way to keep your social networking fresh. Promotions like this one are beneficial because they not only encourage new followers but keep the interest of your current ones as well. They are effective because they provide an incentive but also promote word of mouth advertising which everyone knows is tried and true in all fields. This type of promotion also is a great way to interact with your audience and make them feel appreciated. Giving a little to your consumers will end up being a great reward to you as well.