People ask me to create messaging to drive others to engage with them. When I ask them how they would like to be perceived, the number one word I hear is (you guessed it) — Innovative. Innovate, Innovation, Innovating… any variation you like. But heed my warning — the word is in danger of losing its weight. While “innovation” is a potent… Read more »
Whether working internally with coworkers or externally on projects with clients, business is all about being on teams. Here are some quick tips on how you can be the best team mate. TIP #1 Be Open My primary role here are Blue Daring is marketing lead however another part of my job is creating community… Read more »
It’s no secret in my family that the Molteni ladies know their way around a kitchen. I have been cooking since high school and in the years since, have developed a particular sweet spot for baked goods. Cakes, cookies, brownies, gallettes, tortes, pastries-you name it, I’ll bake it (especially on birthdays.) I spent my last… Read more »
While I personally reject modern technology and lament the increasing rarity of books, isn’t it all information after all? From the printing press tearing down knowledge-based hierarchies, to the television exporting culture to every corner of the world, to the Internet now democratizing opinion making (and seeking), isn’t information and its transference still the same?… Read more »
Over the past few years there has been a shift in the world. Society as whole has developed a new found appreciation for design and renewed respect for quality, artistic vision, and beauty. These are words that have always been associated with right brain thinkers. The right side of the brain is said to control creativity… Read more »
http://www.youtube.com/watch?v=KxxuSiC4wNw \n Diversity and Matisyahu \n This Thursday night I went to see Matisyahu at the Congress Theatre. It was the best concert I’ve \n ever been too. He was brilliant. He has this profound way of flowing to the energy and the music \n that made everyone in the room flow with him. This… Read more »
Almost every single brand, business and freelancer I can think of has a blog. Blogs have always been the one aspect of social media that seem to click with people. They’re a great way to establish your expertise in a field, add a human aspect to a brand, and give life to a website that… Read more »
Not far from our office at the Milwaukee/Halsted intersection there use to be this billboard for Skyy Infusion All Natural Ginger vodka. The ad shows a glamorous redhead woman lying in sheets of satin (nudity implied) with a tag line that says “Go Natural”. Being in the strategy and communications field naturally I have a… Read more »
For the past month or so it seems like almost everyone I know was either pre-ordering or standing in line for the new Iphone4. The new phone claims to be a vast improvement from the old one. New features include a better battery life, thinner phone, not 1 but 2 cameras, and the ability to… Read more »
Everyday I see a new sign going up for a new store or an online ad for a new product. Before I can even settle down on my laptop to Google these new brands it seems they have already closed up shop. Many people have a great idea but fail to take the time to… Read more »