Language Leverage: Effective messaging starts with words

A few years ago, I made a mistake. It’s a common mistake that happens to the best of us, but I made it publicly and refused to recognize my error until it was too late. As a copywriter, I hold myself to certain standards of linguistic and literary abilities. I also entertain the notion of… Read more »

#Hashtags We Salute You!

November 6 2012 is a day that will go down in history.  It was an event that not just Americans, but everyone worldwide was captivated by.  President Barack Obama was just re-elected president and was giving his victory speech. Everyone was mesmerized; not just by Obama but something beyond him….literally.  Standing in the crowd directly… Read more »

Public Opinion

The blogosphere is a populous place.  From individuals to corporations it seems almost everyone has embraced blogging. While there are many components to tracking the success of a blog, comments have always been the most immediate indicator of success. Not anymore. Commenting has decreased in favor of sharing.\n\nThe decrease in commenting can be accredited to… Read more »

Google + My Thoughts

This past month Google launched the much anticipated Google+, the social networking site that is said to finally be competition for Facebook.  As with most Google products Google+ is currently invite-only during this initial launch.  Like most people who are into this sort of thing I was (impatiently) awaiting an invitation.  Saturday morning I finally… Read more »

Rekindling Direct Mail

Being a public transportation faithful, I tend to notice popular trends while riding the CTA. Lately Kindles have been cropping up everywhere. For those of you who may not know, a Kindle is a portable reader where you can wirelessly download books and as well as read newspapers, magazines and blogs. Now I know this… Read more »