Greek philosopher Heraclitus said, “The only thing that is constant is change.” Our business environment changes every day and new challenges are around every corner. Forecasting is great but sometimes the sh!t hits the fan and damage control is your company’s only option. Applebee’s and BP show us the right way and the wrong way… Read more »
For every barrel of oil that continues to spill into the ocean in the Gulf, BP’s brand equity continues to exponentially disintegrate. Which is a real shame for a corporate giant that had hired the great creative minds of Landor and Ogilvy to design and launch what is now one of the most ubiquitous brands… Read more »
