Many companies hear the word innovation and get nervous. Although innovation suggests change, you don’t have to shake things up completely to see the impact. What do you do really well? Instead of trying to chase a fleeting industry trend or blindly add new areas of specialty to your company, take the the time to… Read more »
Your brand’s value is not what you make or what you do. It’s certainly not your tagline. Your brand’s value is the net change your business catalyzes in your customer’s life—the purpose and goal of your products or services. Through this lens, Tesla does not make cars, but rather energy efficient solutions. Waste Management does not… Read more »
Last Thursday, we had the pleasure of celebrating Blue Daring’s 10th birthday with 100 of our closest friends. It was a beautiful and humbling night. It was a moment of reflection, not only on the last 10 years, but on all the people in the room that have been part of the journey. They inspire… Read more »