I’m usually behind the scenes at conferences – helping clients find conferences to attend or speak at, or assisting with their presentations and booth set-ups. So whenever I attend a conference or large event, it makes me think about the differences between being an attendee and being a vendor, a sponsor, or a company with… Read more »
After months of what feels like endless freezing temps, Chicago becomes a madhouse when summer arrives, with Chicagoans soaking up as much sun as possible at beaches and pools. I normally stay away from that crowded scene, but this year I decided I’d give it a try. First things first—I needed a swimsuit. So I… Read more »
Recently, my Facebook feed has been flooded with shares and likes of Always’ #LikeAGirl commercial. The three-minute ad explores our perceptions of what it means to do something “like a girl.” The moral being, acting “like a girl” should not be an insult. Although there is a part of me that wonders if this is… Read more »
Emmys, Grammys, SAG, Oscars oh my! If you didn’t already know its award season. As a pop culture fanatic it’s one of my favorite times of the year. In the spirit of all the award shows happening lately I wanted to honor some of my favorite moments in marketing and social media in the past… Read more »
November 6 2012 is a day that will go down in history. It was an event that not just Americans, but everyone worldwide was captivated by. President Barack Obama was just re-elected president and was giving his victory speech. Everyone was mesmerized; not just by Obama but something beyond him….literally. Standing in the crowd directly… Read more »
Over the past few years there has been a shift in the world. Society as whole has developed a new found appreciation for design and renewed respect for quality, artistic vision, and beauty. These are words that have always been associated with right brain thinkers. The right side of the brain is said to control creativity… Read more »
The blogosphere is a populous place. From individuals to corporations it seems almost everyone has embraced blogging. While there are many components to tracking the success of a blog, comments have always been the most immediate indicator of success. Not anymore. Commenting has decreased in favor of sharing.\n\nThe decrease in commenting can be accredited to… Read more »
This past month Google launched the much anticipated Google+, the social networking site that is said to finally be competition for Facebook. As with most Google products Google+ is currently invite-only during this initial launch. Like most people who are into this sort of thing I was (impatiently) awaiting an invitation. Saturday morning I finally… Read more »
If my master plan has worked you have read my blogs which have helped you see the importance of social media for your business. So now that you have set up your preferred profiles and channels for social media marketing (SMM) it’s time for you to acquire followers. Having a strong fan base is the… Read more »
Almost every single brand, business and freelancer I can think of has a blog. Blogs have always been the one aspect of social media that seem to click with people. They’re a great way to establish your expertise in a field, add a human aspect to a brand, and give life to a website that… Read more »