A few years ago, I made a mistake. It’s a common mistake that happens to the best of us, but I made it publicly and refused to recognize my error until it was too late. As a copywriter, I hold myself to certain standards of linguistic and literary abilities. I also entertain the notion of… Read more »
Every designer has his or her own way of designing a logo. This year, I’ve paid particular attention to my own creative process. Partly to see if I could establish a more systematic way of creating, but also to archive the experience from start to finish. Most people only ever see the finished product, but there is so much… Read more »
Branding, as it applies to a business, is just as important as applied to politics. A candidate’s brand creates an immediate impression on people, conveys personality, attitude, and other subtle qualities that sway public opinion. With a logo and brand that were beautiful and cohesive, Obama raised the bar for the branding of political campaigns. … Read more »
Last week, Comedy Central announced that they would be launching a new logo in January 2011. Launched in 1989 by Time Warner, Comedy Central was the first cable channel dedicated wholly to comedy-based programming. It’s popularity and presence has grown from small time cable channel to being one of the most recognized cable stations on… Read more »
My sister is all about working out these days. She is pretty fanatical about the gym and if she misses a day of working out I can read the panic all over her face. I’ve never been much of a gym rat so I always give her a hard time about it. “It’s just one… Read more »
Have you ever asked yourself how art factors in the graphic design of your company’s logo and image? Art is the medium that you and your design team use to transform the identity and mission of your company to a universal audience. If you haven’t asked, maybe you should?