“Yeah, this is the 10th time I’ve seen them play.” I overhead this while waiting for a band to come up on stage. Interestingly enough, it’s not the first time. It got me thinking–how is it that these local bands gain such a passionate following? Especially when the promos and posters for each show they play represents them… Read more »
In case you missed it, a few weeks ago the Gap quietly released a new logo. The response to it was anything but quiet, it created quite an uproar on the internet, bloggers and social media outlets were swift in their attacks. After less then a week full of missteps, the Gap returned to their… Read more »
This past spring Roosevelt University, a university here in Chicago with campuses in the city and one in the suburbs, unveiled a new logo, updated seal and web site. The logo is a unique icon with a folding ribbon like “R” shape in a fresh green color complemented by a bold font. As soon as… Read more »
For every barrel of oil that continues to spill into the ocean in the Gulf, BP’s brand equity continues to exponentially disintegrate. Which is a real shame for a corporate giant that had hired the great creative minds of Landor and Ogilvy to design and launch what is now one of the most ubiquitous brands… Read more »
My sister is all about working out these days. She is pretty fanatical about the gym and if she misses a day of working out I can read the panic all over her face. I’ve never been much of a gym rat so I always give her a hard time about it. “It’s just one… Read more »
Have you ever asked yourself how art factors in the graphic design of your company’s logo and image? Art is the medium that you and your design team use to transform the identity and mission of your company to a universal audience. If you haven’t asked, maybe you should?