Every designer has his or her own way of designing a logo. This year, I’ve paid particular attention to my own creative process. Partly to see if I could establish a more systematic way of creating, but also to archive the experience from start to finish. Most people only ever see the finished product, but there is so much… Read more »
This year I decided to fill my time with more “passion projects”—uber creative and liberating experiences (or experiments) that will challenge me to be more creatively well-rounded and energize my work. One of my most recently inspired undertakings was to learn to play a new instrument. I chose ukulele because, coming from Hawai’i, I already had… Read more »
At Blue Daring, clients often come to us requesting a logo. I often have clients tell me that what they want is a logo that is as recognizable as FedEx’s. That tells me that people don’t quite understand what a logo is, or for that matter, what its function is.\n\nThe FedEx logo is a simple… Read more »