Partnerships and Patience

In the last decade or so, few barriers have remained between the sport of soccer and widespread popularity in America. One of those few, though—and possibly the most important—was that the sport still had yet to produce an American poster boy, someone kids would idolize and marketers would court. Until now. Tim Howard is the… Read more »

Pretty Partnerships

As I have mentioned before I am very active in the beauty community.  Like all makeup junkies I love Sephora.  For those who don’t know, Sephora is the Willy Wonka chocolate factory of the makeup world.  The store sells top beauty brands as well as has an in-house line of cosmetics.  Recently Sephora partnered with… Read more »