I am a firm believer in the idea that brands should be approached and understood in the same way as our relationships. So, it’s no surprise that some playful Valentine’s Day relationship advice might actually reveal valuable insights for brands, particularly aging ones. Avoid a stale relationship or brand with these tips for keeping the… Read more »
Last Thursday, we had the pleasure of celebrating Blue Daring’s 10th birthday with 100 of our closest friends. It was a beautiful and humbling night. It was a moment of reflection, not only on the last 10 years, but on all the people in the room that have been part of the journey. They inspire… Read more »
The blogosphere is a populous place. From individuals to corporations it seems almost everyone has embraced blogging. While there are many components to tracking the success of a blog, comments have always been the most immediate indicator of success. Not anymore. Commenting has decreased in favor of sharing.\n\nThe decrease in commenting can be accredited to… Read more »
If my master plan has worked you have read my blogs which have helped you see the importance of social media for your business. So now that you have set up your preferred profiles and channels for social media marketing (SMM) it’s time for you to acquire followers. Having a strong fan base is the… Read more »
My sister is all about working out these days. She is pretty fanatical about the gym and if she misses a day of working out I can read the panic all over her face. I’ve never been much of a gym rat so I always give her a hard time about it. “It’s just one… Read more »
Blogging, online video, Facebook, LinkedIn… blah blah blah! It seems that everywhere you turn there is yet another technology or site that everyone tells you… “Oh my God! If you want to do anything with your business, you better