I’m usually behind the scenes at conferences – helping clients find conferences to attend or speak at, or assisting with their presentations and booth set-ups. So whenever I attend a conference or large event, it makes me think about the differences between being an attendee and being a vendor, a sponsor, or a company with… Read more »
Many companies hear the word innovation and get nervous. Although innovation suggests change, you don’t have to shake things up completely to see the impact. What do you do really well? Instead of trying to chase a fleeting industry trend or blindly add new areas of specialty to your company, take the the time to… Read more »
Everyday I see a new sign going up for a new store or an online ad for a new product. Before I can even settle down on my laptop to Google these new brands it seems they have already closed up shop. Many people have a great idea but fail to take the time to… Read more »
Italicized items can be filled in by you the reader\n\nDear Recession,\n\nThe two years that you have been in my life have been the most unstable and yet transformative that our business/organization/department has ever seen (our balance sheet was particularly shocked by your arrival). \n\nWhen I first heard of you in 2007, I figured that after… Read more »