I am a firm believer in the idea that brands should be approached and understood in the same way as our relationships. So, it’s no surprise that some playful Valentine’s Day relationship advice might actually reveal valuable insights for brands, particularly aging ones. Avoid a stale relationship or brand with these tips for keeping the… Read more »
Competition is part of the game when it comes to business. Some businesses become obsessed with keeping tabs on the other team and get caught up trying to outdo each other (think of the fast food industry for example). Others play the game more strategically and wait for just the right moment to set themselves… Read more »
November 6 2012 is a day that will go down in history. It was an event that not just Americans, but everyone worldwide was captivated by. President Barack Obama was just re-elected president and was giving his victory speech. Everyone was mesmerized; not just by Obama but something beyond him….literally. Standing in the crowd directly… Read more »
The blogosphere is a populous place. From individuals to corporations it seems almost everyone has embraced blogging. While there are many components to tracking the success of a blog, comments have always been the most immediate indicator of success. Not anymore. Commenting has decreased in favor of sharing.\n\nThe decrease in commenting can be accredited to… Read more »
If my master plan has worked you have read my blogs which have helped you see the importance of social media for your business. So now that you have set up your preferred profiles and channels for social media marketing (SMM) it’s time for you to acquire followers. Having a strong fan base is the… Read more »
One of the greatest things about social media is how consistently small efforts can yield big rewards. I can not stress enough how infusing social media into your current efforts pays off. If you still aren’t convinced that social media is a force to be reckoned with, here are a few examples of the large… Read more »
The presence of social media in modern marketing is no secret these days. Almost every major brand you can think of can be found on Facebook or Twitter. As I mentioned many times before I truly feel social media yields the best results when you actually interact with your audience instead of simply posting updates… Read more »
Now that social media is becoming a bigger part of everyday life more companies are joining the bandwagon. It is safe to say the two current heavy hitters are Facebook and Twitter. Most major brands have an account on at least one if not both these websites. Both Twitter and Facebook provide a great opportunity… Read more »
Last Tuesday the world got word that a devastating earthquake had hit Haiti. Images of rubble and injured Haitians were all over the TV and internet. Naturally the news had left an impact on people and it seemed the whole world was trying to figure out a way they could help. \n\nShortly after the news… Read more »
2 weeks ago the annual MTV Video Music Awards (VMAs.) aired on TV. For those who missed it there was a whole lot of shenanigans that went down on that stage. Some of the crazier highlights included Kanye West jumping on stage and interrupting Taylor Swift mid acceptance speech, Lady Gaga being Lady Gaga, and… Read more »