Your Products Don’t Matter

Posted by Melissa Ballate on

Your brand’s value is not what you make or what you do. It’s certainly not your tagline. Your brand’s value is the net change your business catalyzes in your customer’s life—the purpose and goal of your products or services. Through this lens, Tesla does not make cars, but rather energy efficient solutions. Waste Management does not… Read more »

Growth: The Sweetest of Deaths

Posted by Melissa Ballate on

If you have ever fallen in love with a restaurant, you’ll know about the heartbreak of crushed expectations when you visit them after their time in the spotlight. Why is it that the minute restaurants have to cater to a lot of people quickly, they lose the very thing that made them famous to begin… Read more »