After months of what feels like endless freezing temps, Chicago becomes a madhouse when summer arrives, with Chicagoans soaking up as much sun as possible at beaches and pools. I normally stay away from that crowded scene, but this year I decided I’d give it a try. First things first—I needed a swimsuit. So I… Read more »
Whether working internally with coworkers or externally on projects with clients, business is all about being on teams. Here are some quick tips on how you can be the best team mate. TIP #1 Be Open My primary role here are Blue Daring is marketing lead however another part of my job is creating community… Read more »
Emmys, Grammys, SAG, Oscars oh my! If you didn’t already know its award season. As a pop culture fanatic it’s one of my favorite times of the year. In the spirit of all the award shows happening lately I wanted to honor some of my favorite moments in marketing and social media in the past… Read more »
Competition is part of the game when it comes to business. Some businesses become obsessed with keeping tabs on the other team and get caught up trying to outdo each other (think of the fast food industry for example). Others play the game more strategically and wait for just the right moment to set themselves… Read more »
Last month Facebook’s photo sharing product Instagram released a new video feature. Users can now upload 15 seconds of video edited with fun filters. The news of Instagram’s video release created quite a bit of buzz as it was encroaching on the territory of Twitter’s video sharing product Vine. Vine, released earlier this year, had… Read more »
I’ve been a TV addict my whole life. It wasn’t, however, until I started working in marketing that I began to pay closer attention to commercials. This past year there was a particular one that was always running on TV promoting Vista Prints.\n\nAccording to their website Vista Prints is an online service where you can create and… Read more »
November 6 2012 is a day that will go down in history. It was an event that not just Americans, but everyone worldwide was captivated by. President Barack Obama was just re-elected president and was giving his victory speech. Everyone was mesmerized; not just by Obama but something beyond him….literally. Standing in the crowd directly… Read more »
Over the past few years there has been a shift in the world. Society as whole has developed a new found appreciation for design and renewed respect for quality, artistic vision, and beauty. These are words that have always been associated with right brain thinkers. The right side of the brain is said to control creativity… Read more »
As I have mentioned before I am very active in the beauty community. Like all makeup junkies I love Sephora. For those who don’t know, Sephora is the Willy Wonka chocolate factory of the makeup world. The store sells top beauty brands as well as has an in-house line of cosmetics. Recently Sephora partnered with… Read more »
The idea of a spokesperson is nothing new in the world of marketing. For years companies have been paying celebrities to endorse their brands and products in hopes that their target audience will follow suite. These days the face of celebrity has changed. In a world full of reality TV, blogging, and YouTube, today’s “celebrities”… Read more »